Looking for which golf balls performed best? “One size fits all” might work for that $2 Walmart poncho, but that’s about it. As a result, engineers must fudge around with dimple patterns, mantle layers and cover thickness to alter spin and trajectory to generate sufficient distance.Ĭontrary to what some might want consumers to believe, it’s ill-advised to suggest that a single ball has the necessary performance attributes for every golfer. However-and stop me if you’ve heard this before-a softer core is also slower when it comes to generating ball speed. A softer core material produces lower spin off the driver which is beneficial for most golfers. If you have $5 and decide to spend it on a pint of Ben and Jerry’s Chunky Monkey, you can’t spend that same $5 on something else. Golf ball design is a series of opportunity costs, much like allocating finite resources such as time or money. And therein lies the crux of the golf ball manufacturing conundrum. Meaning that when you change one aspect (spin), it’s going to alter either flight or feel or both. Additionally, it’s worth noting that flight, spin and feel are all dependent variables in the golf manufacturing equation. These aren’t unique to Titleist but it does give us a clean and tidy structure to help understand the differences between models. You’ll hear Titleist reference its three hallmark ball fitting criteria quite often. Speaking of which … Titleist AVX Flight, Spin and Feel However, much like Pro V1x Left Dash, AVX caters to a specific, albeit smaller, group of golfers best suited by a particular combination of flight, spin and feel. Point of reference: Titleist Pro V1 is billed as mid-launch/mid-spin while Pro V1x is high-launch/high-spin, relatively speaking.Īdmittedly, it’s a niche performance design that probably won’t ideally fit most of you reading this article. The intent was to give golfers softer overall feel with less spin and a lower trajectory. Titleist introduced AVX in 2018 primarily as an alternative to the bellwether Pro V1 and Pro V1x offerings. For those of you who enjoy pop-culture references, the AVX is like working on Dutton’s Yellowstone ranch but without the “Y” brand. However, it lacks perhaps the most identifiable moniker in the golf ball industry- Pro V1. It’s not a value-priced option aimed at the golfer who wants to play Titleist without paying a premium.
Yet, without any obvious connection to the Pro V1 franchise (say, like calling it Pro AVX or something), it exists in golf ball purgatory. The Titleist AVX golf ball is a bit of an enigma.īased on its material make-up, it doesn’t fit with the three-piece, TPU-covered Titleist Tour Speed or two-piece Titleist Tour Soft.
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